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The sisters’ individual love stories, with three steamy admirers, will present challenges ultimately leading the sisters’ lives to intertwine, for better or for worse.(Primetime – Univision Network – Televisa) “La Candidata” (The Candidate) – This timely, relevant and modern story promises to get audiences hooked.It also became the soundtrack of her two great loves: one that almost put an end to her life, and another one that filled her days with happiness.Like no other, she understood that popular music has no age, sex, nor class, and that during times of violence, her incomparable voice would be capable of uniting an entire nation.Vera, Johanna and Kirsi have had enough of being taken advantage of and band together to kill their husbands and seek out new adventures.Finally free, the ladies don’t expect that these new adventures would include close calls with both the criminal justice system and the criminal world.“Univision is evolving to be a media company of the future, with more catered programming and advanced offerings that better position us to reach a rapidly evolving consumer marketplace. “Now, we not only serve one of the biggest growth populations in America, but also the nation’s next generation of growth consumers – the diverse American youth.Young Americans will undoubtedly be the future driving force in our economy and UCI is taking the lead and readying our content options to engage these consumers like no one else.
Upon her return, she begins to uncover her husband’s corrupt ways and ultimately decides to challenge him in a race to be the next President.(Primetime – Uni Más – Caracol) “Las Hijas de Tierra Blanca” (The Daughters of Tierra Blanca) - Aurora’s life forever changed the day her father was unjustly killed by the authorities.She used to be a regular citizen of Tierra Blanca, but that day she became the leader of a group of women who rebelled against everything that had to do with power.The Upfront presentation will bring to life four key content verticals known to be passion-points for UCI’s audiences – Sports, Comedy, Music and Drama.UCI also now enables advertisers to leverage premium inventory, including new fall programming, at scale and in each content vertical, as part of an expanded programmatic buying effort across both digital and linear platforms. Hispanics has allowed us to expand our capabilities to account for more than language,” commented Randy Falco, President and Chief Executive Officer of Univision Communications.
Emphasizing the evolution of UCI’s broad array of complementary, powerhouse media brands and how they are being leveraged to create more meaningful buying opportunities for marketers, UCI’s presentation is focused on the theme “United We Stand. Through this connection, Univision speaks to the highly-engaged consumer group that our marketers want to reach – one that is much younger, 71% exclusive to Univision and 92% who watches live (excluding sports and special events).